I lead the planning, creative direction and production for the Glassette Zine, a mini magazine issued in November 2024, a curated gift guide for interior lovers. Printed copies were sent in the post to 250 key press and influencers and a digital copy was downloaded by 34k newsletter subscribers.

The key objectives of the zine were to offer a hyper curated edit of the very best giftable products available to shop on Glassette and to showcase one product from every one of our 150+ brands on the platform.

I wanted to create something that felt like an exciting thing to read, with hidden pieces of bonus editorial content amongst the gift edit - a festive hosting guide, the ultimate dinner party playlist and product spotlights on our best selling own brand glassware. There was a suggestion to use existing imagery from previous shoots but I felt that the zine needed its own unique identity and that fresh new imagery featuring our co-founder Laura Jackson at home would help to elevate the printed collateral and give us new assets to promote the zine across site, paid ads, organic social and newsletter. I had an autumn shoot planned for a few weeks time and I decided to tag on an additional set of 10 images to include in the zine.

My approach for the art direction and styling for the zine shoot was similar to that of planning an editorial story for a magazine. Each image was shot in a different corner of Laura’s home but had a common stylistic thread, colour theme and energy.

While I was waiting for the selects from the shoot I put together a pagination for the zine. This involved mapping out each page, writing copy, giving a detailed brief for the design approach and curating one product from each brand that best represented their product offering but also showcased the best of Glassette. I held a kick off meeting with our design agency and worked directly with them on the days they were designing the zine to ensure that we were giving feedback in real time and would meet our print deadline.

You can download a digital PDF copy here.

One of several social videos I planned and art directed

Working on the art direction, layout, structure and pagination for the zine - running through my Figma design file

A near-final design from the design agency I worked with, Y Wilson

Photoshoot for the zine - art direction, product curation and styling

Spreads from the final zine

You can download a digital PDF copy here

Photography by Jon Gorrigan