About Sarah

Sarah is an art director, writer, and content specialist with 12 years of experience in crafting captivating, imaginative stories and building intricate, kaleidoscopic visual worlds for brands.

Her sensitivity and curiosity make her an innate observer of people, objects, and moments.

At Glassette, Sarah envisioned and spearheaded a bold, unified brand and creative direction from launch, positioning Glassette as a pioneer in the homewares and lifestyle market. She crafted the brand's distinctive tone, visual identity, and content strategy, paving the way for the creation of Glassette Creative Studios. Her innovative approach attracted top clients across food & beverage, travel, and lifestyle, all eager to bring their brands to life through the unique Glassette lens.

Her work has been featured in publications such as Vogue, Elle Decoration, Elle UK, Stylist, The Sunday Telegraph, Collagerie and Penny Mag.

Roles

Freelance Creative Director & Writer

Jun 2024 - Present

Freelance Creative Director & Writer

Jun 2024 - Present

Freelance Creative Director & Writer

Jun 2024 - Present

Creative Content Producer at Cambridge Satchel Company

2015 - 2017

Creative Content Producer at Cambridge Satchel Company

2015 - 2017

Creative Content Producer at Cambridge Satchel Company

2015 - 2017

Brand Copywriter at Jack Wills

2014 - 2015

Brand Copywriter at Jack Wills

2014 - 2015

Brand Copywriter at Jack Wills

2014 - 2015

Content Assistant at Oasis

2014 - 2014

Content Assistant at Oasis

2014 - 2014

Content Assistant at Oasis

2014 - 2014

E-Commerce Assistant at Oasis

2013 - 2014

E-Commerce Assistant at Oasis

2013 - 2014

E-Commerce Assistant at Oasis

2013 - 2014

Expertise

Art Direction

Creative Direction

Copywriting

Copy Editing

Styling

Creative Briefing

Content Strategy

Content Ideation

Video Production

Social Content Production

Influencer Management

Social Media Management


Selected clients

Glassette

Made Thought

Kip Hideaways

Pinterest

Big Mamma Group

Margate House

Selfridges

Birkenstock

MOTH

Nicholson

1664

Vyrao

Birkenstock

Minuty

Brewdog

Neptune Home

G . F Smith

Jack Wills

MOO

Oasis

The Cambridge Satchel Company

The Design Museum

Contact

I'm currently open to talking about new projects.